The Ball Squad
Amazon Growth Today.
Ready for What’s Next.
We help established brands grow on Amazon through integrated marketplace strategy, advertising, listing optimization, catalog management, and operational support.
We combine proven execution with a forward-looking understanding of how AI is changing product discovery and ecommerce.
Client Testimonials
I realized David knew more about Amazon than any other Amazon expert I had engaged in 14 years. His knowledge of the way Amazon works is astonishing and he put it in terms that I could understand.
I found David and I’m so glad I did... in less than 2 months we were seeing steady improvement in line with expectations. I highly recommend the services!
David and his team have been instrumental in more than doubling our sales since April 2023, providing expertise in advertising, maximizing the Amazon algorithm, and offering consistent, timely support. With their guidance, we're achieving results that consistently surpass our expectations.
Using our proven methods we will increase your
product visibility on Amazon by:
Winning & Securing
Placement across
multiple categories
Capturing & Keeping
Amazon choice badges
for your product
One connected approach to Amazon growth.
Your listings, advertising, product data, and account operations influence one another. We manage them together, setting clear priorities and continually improving performance around your business goals.
Listing Optimization
Persuasive content and accurate product attributes help shoppers understand your products. We improve listings for search, conversion, and an evolving discovery experience.
Advertising & Promotion
We connect advertising with listing quality, category dynamics, and business goals—continually refining campaigns to support efficient growth.
Brand Services
We help you use Brand Registry tools, Brand Analytics, and product-content experiments to strengthen your brand’s presence and make better decisions.
Competitive Analysis
We study competing offers, pricing, content, and category behavior to identify opportunities and sharpen your marketplace strategy.
Account Management
From catalog management and backend support to launches and Seller and Vendor Central, our team handles the operational work that keeps your Amazon business moving.
Growth Monitoring
Clear reporting connects sales, advertising, and performance trends with your priorities, so you can see what’s working and where to focus next.
We believe that brand owners want to focus on what they do best:
Creating terrific products that consumers really want to buy.
The Ball Squad provides a full suite of services that:
1
Maximizes your
sales on Amazon
sales on Amazon
2
Communicates your
brand messages
brand messages
3
Allows you to retain control
in a chaotic environment
in a chaotic environment
Experienced execution. A forward-looking perspective.
Our analytical team brings marketplace strategy and day-to-day execution together across listings, advertising, catalog management, product launches, and account support.
Founder David Provost entered ecommerce in the late 1990s, working with early internet businesses including E*Trade, Expedia, and Fidelity. At MIT, his thesis examined the business case for the Semantic Web—making information understandable and useful to machines. His thesis reader was Tim Berners-Lee, inventor of the World Wide Web.
That perspective informs how we help brands grow today while thinking carefully about what comes next.
A CONSISTENT STRUCTURED APPROACH
It all starts with great products
Formulate our plan
Together we’ll set priorities, goals, outline the workflow, and create the meeting schedule – all to ensure delivery, communication, and accountability. 
Listing optimization
We apply a consistent approach to researching product categories, competitors, discovering the search terms that drive success, and creating persuasive content. 
Advertising
We create and manage adaptable campaigns that drive your listings to the top of search results and the center of consumer awareness, all while monitoring ROI, placement, and conversion. 
Continuous improvement
Success doesn’t sit still and we continue to test listing titles, images, content and more to drive steady gains in the face of competitive pressures and evolving consumer behavior. Preparing for AI-driven discovery
A shopper may search for “high protein pasta.” An AI-assisted shopper may ask, “What’s the best pasta for a high-protein family dinner?”
That shift puts greater emphasis on clear product attributes, useful context, and credible information. We’re studying how these changes affect product discovery and ecommerce operations, while staying focused on the Amazon work that delivers value today.
Let’s talk about your Amazon business
Choose a convenient time for a 30-minute conversation with David, or send us a message using the form below.
